More than just a store, Bratpack is a one-stop concept shop that caters to the free-spirited and artistically inclined. By bringing in and curating a fresh line-up of brands and products that are high quality, unique, and trendy, Bratpack captivates the youth market – generating a strong cult following of artists, musicians, literary apostles, style aesthetes, and everyone else in between.
 |
| #BratpackRemix |
Apart from making sure that it delivers compelling lifestyle products, Bratpack also communicates with its audience by playing an active role in tapping their creative potential. One such effort is the Bratpack Remix Program, the brand’s platform for visual arts. Over the years, the creative program seeks to collaborate with young Filipino artists and designers to give the scene a boost. The items and customized merchandise that result from the partnership are then featured and sold in selected Bratpack stores.
 |
| cool photo props by Bratpack used during the event |
On June 30, Bratpack launched another installment of the Bratpack Remix Program as it affirms its commitment in supporting and strengthening the local art scene. Staying true to its philosophy “Inspire. Interpret. Express” Bratpack solicited the talents of four of the country’s top visual artists to come up with designs for a swanky set of patches and pins – the Artist Series.
 |
| Artist series patches and pins by JP Cuison, Anjo Bolarda, Celina De Guzman, and Lala Gallardo |
Through the patches and pins, customers are invited to express themselves by selecting among the artists’ work, and personalizing their backpacks, among other things, resulting in a unique collaboration not only between Bratpack and the artists, but the customers as well.
 |
| bag being customized during the event |
Diverse and captivating, Bratpack chose a crop of artists that can translate inspiring advocacies into wonderful works of art. First up is the “Day Dream Express” by Anjo Bolarda. According to Anjo, great things start with dreams. Being the ones who usually day dream, the artist came up with designs and random patterns aimed at young-year-olds to encourage them to practice their creativity and imagination based on the abstract works of art. Through day dreams, people are able to travel to creative realms in a “vehicle” of their own making, says Anjo, hence the artwork’s title.
 |
| patches and pins by Anjo Bolarda |
JP Cuison’s designs also involve a lot of input from the audience. Titled “The Artist”, it tackles how an artist’s piece is only finished until the viewer mentally or physically interacts with it. Given the collaboration with the customer, the placement of the patches and pins will be the final expression and completion of his art.
 |
| patches and pins by JP Cuison |
Delving deep into the theme of this year’s Bratpack Remix Program, Celina De Guzman focused on creative freedom by coming up with illustrations that incorporate symbolisms to highlight the concepts of inspiration, interpretation and expression. Entitled “Freedom,” through the use of birds and fishes, flowers and puzzle pieces, Cee instills the ideas of freedom of expression, of thought, and our capabilities to spread ideas, good vibes, and positive energy.
 |
| patches and pins by Celina De Guzman |
Tapping into the psyche of females, Lala Gallardo thought of a concept that would inspire and empower young women. As a result, Lala conjured modern interpretations of mythical Greek goddesses of the arts or the Muses. Through her design collection, “Deities,” she depicted the Muses as young women with their powers representing the potential that all women possess. Ultimately, Lala wants young females to see themselves as talented, brave, and strong. Further on, she wishes them to acknowledge themselves and their fellow women as Deities.
 |
| patches and pins by Lala Gallardo |
Through the Remix Program, Bratpack continues to spread good vibes, inspiration, and empowerment to the youth culture through the help of inspiring young artists who are not afraid to inspire, interpret, and express. Watch out for the Bratpack Remix: Artist Series at selected Bratpack stores.
Bratpack is located at SM North The Block, Greenbelt 5, Shangri-La Plaza, Fairview Terraces, Gateway, Alabang Town Center, Eastwood, One Archers Place, Robinsons Galleria, Robinsons Magnolia, Robinsons Place Manila, Robinsons Place Palawan, Robinsons Place Pangasinan, Abreeza Mall, Solenad 2 Nuvali, Avenue Square Naga, Ayala Center Cebu, Ayala Centrio, Ayala North Point Bacolod, Camp John Hay, Embarcadero, Harbor Point, KCC Mall, MarQuee Mall, SM CDO, SM Davao and SM Pampanga. For more information about Bratpack, visit www.bratpackstore.com. “Like” us on Facebook at www.facebook.com/bratpackstore. Bratpack is owned and operated by the Primer Group of Companies – Asia’s next retail giant.
For more information on Bratpack and their activities, follow them on:
No comments:
Post a Comment