Sunday, July 10, 2011

closer look: BEN SHERMAN

In a world with fast paced fashion-trend changes, it is easy to get overwhelmed. A person who is always on the edge of fashion would have to burn a lot of resources, if not cash, to maintain disposition. For those who want to still be fashionable without being too “trendy”, going with the basic classics is the way to go. Ben Sherman, a British brand, is one right choice for this.

Ben Sherman Royal Air Force roundel logo

From the moment you step inside a Ben Sherman boutique, a very English-vibe could be felt. The store interiors are very patriotic with the British flag displayed almost everywhere - from chair upholsteries to wall portraits. Framed photographs of British style icons such as Twiggy and British high street fashion portraits are also mounted on the walls. Even the store door handle is British, which is actually the Royal Air Force roundel. Indeed, a very mod lifestyle feel.


RAF door handle



British flag upholstery

Ben Sherman carries a very sartorial look. It caters mostly to men but it also has some apparel for women. The clothes it sells are mostly basic pieces – chinos, button downs, tees, suits, and knits to name a few, made from high quality materials and craftsmanship. As for the designs, it goes for plaid (which is never out of style), stripes, and minimalistic tee prints which are most of the time the Royal Air Force roundel. Its color palette is mostly neutral and earthy with the occasion of color splashes every now and then. Ben Sherman is indeed a gentleman’s boutique. One could never go wrong with it.








*photos from bryanboy.com, stylesilove.blogspot.com, welovesneaker.com, and bensherman.com

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