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| Giordano's World Without Strangers Music Festival |
To celebrate Giordano’s 25th year anniversary in the Philippines, Giordano held the first ever World Without Strangers Music Festival at the Glorietta Activity Center last July 4, 2014. World Without Strangers is Giordano’s latest campaign and credo. The brand aims to bring World Without Strangers into people’s consciousness and for it to be the first thing people think of when they hear the Giordano brand.
With Filipino’s love for music, Giordano came up with the World Without Strangers Music Festival to best make their campaign and credo come across. The festival featured 15 local bands and their latest brand ambassador, Rico Blanco. During the event, Rico Blanco’s latest song, World Without Strangers, was officially introduced which embodies Giordano’s latest philosophy of having a world without class or cultural divide and where everyone is bonded by a familial tie.
Hosted by Boys Night Out, the stage sizzled for eight hours straight as bandskept the crowd’s spirits high with every guitar riff and heart-pumping song. The bands were Callalily, Sponge Cola, Urbandub, Franco, Up Dharma Down, Gracenote, Techy Romantics, Taken By Cars, Kala, Autotelic, Join The Club, Cygnet, Maude, Hidden Nikki and Yolanda Moon.
For more information on Giordano's World Without Strangers, click on the following:
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