S&K Applied DENIMOLOGY + #SwapWithSamuelKevin

These days, denim means a lot more than it was 3 decades ago. It has become complicated but simpler it terms of what the users need: jeans can make our legs slimmer, they can memorize the shape of our body, and feel more comfortable than ever while having a tailor-fit look. Technology, innovation and the thing we call “denimology” transformed 100% cotton into something more relevant, something more for today.

Since 1999, brand Samuel & Kevin concentrated on designing jeans. Eight years of professional experience has enabled S&K to develop the best designs specifically for Asian people. In 2001, S&K launched the "8" jean series, which are specifically designed for Asian body types. This series focuses on comfort, trend and leisure. Examples are the "comfort fit 802", "regular straight 803", "Slim 811", and "Skinny 821".

The "8" series successfully meets different customer needs and provides added convenience for customers, as they can choose their favourite fitting series with different washing effects.

During the washing process, every pair of jeans passes through several procedures in order to attain the highest quality and fit. S&K is devoted to producing individual, unique and fashionable clothes, and in particular to developing trousers. In return, young generations are loyal to the S&K brand.

Now, S&K introduces another addition to the 8 series with Free J which is a combination of sweat pants in jeans that is as soft as knit fabric. It moves with ease and tucks better than regular jeans for a better fit and feel.

S&K studied regular denim and created a softer and looser one with towel-like softness for cosy comfort and warmth for the active youth of today.

FREE-J looks the same as regular jeans, until you put it on and feel the difference. This will be available this November at S&K East Wing Shangrila Mall.

Now, we would like to encourage everyone to try out the S&K jeans by swapping old jeans. You can avail any S&K jeans for men at 50% OFF this November 29, 30 and December 1 2013 at Shangrila East Wing. Old denims that will be collected will be donated to Yolanda survivors.

See full mechanics below:

For more information visit S&K on 

Facebook: www.facebook.com/samuelkevinph

Twitter: www.twitter.com/samuelkevinph

Instagram: www.instagramcom/samuelkevinph

Samuel & Kevin: Fall Fever

This season S&K (Samuel & Kevin) has your holiday staples all mapped out. This time around, it’s about toned down colors, tapping into the moodier and deeper side of the spectrum. With burgundy, navy, and brown as some of the key colors for this season, Samuel &Kevin infuses these hues into styles that anticipate Christmas parties, cool getaways, and whatnot. 

Be that as it may, given this season’s key colors, Samuel & Kevin creates four (4) keys trends one can adopt and imbibe for the festivities ahead. 

Denim Revolution

 

Staying true to its core, Samuel & Kevin translates their expertise in applied denimology and translates it into a whole trend. Playing with denim and the color navy as the center of this look, the brand plays with these elements in the forms of contemporary jackets, and other navy-colored key pieces. Samuel & Kevin also injects new roll-up details, something they have always been famous for. Now there are even more peek-a-boo prints for cuffed jeans!

Not only do they have new details in their denim jeans, they also have new variations for their innovative Free-J knit jeans! This should-be wardrobe staple comes in new washes from light indigo to black. Now one has a denim alternative that’s softer and more comfortable. It has towel-like fabric with loose-knitting and top-layer brushing. Indeed, the Free-J leads the pack in this denim revolution.

The Modern Classic

Aside from Samuel & Kevin’s strength in denim, they have also built a cult following in their understated trendy button downs and oxford shirts. The guys would especially love the contemporary fit with very breathable fabrics. Not only are the cuts commendable, but this season’s button downs offer an array of color blocking variations and prints in key colors. Not only that, but this time they have a new line called Poker Face, which are reversible shirts. These are a steal as one could get two designs for the price of one. 

The classic cuts are given an update, like contrasting piping, texturized sleeves, and stylized front pockets; this is on top of the neutral to earthy hues that give a slight grunge meets hipster feel. New slimmer chinos in new key colors also take center stage in this modernized classic trend. Therefore, with clothes itself already giving an impressionable spunk and attitude, it will be hard for the wearer not to stand out even more with his/her own flare. 

Boy Next Door

As Robin Thicke’s song would suggest, things are now in blurred lines. The fashion industry has long adapted to this phenomenon. The rules of gender-biased dressing have been rewritten and reinterpreted. That is why Samuel & Kevin has also reworked their idea of a boy next door. This time around, they’re not just boys. 

This season Samuel & Kevin gives girls a choice of masculinity for their wardrobe. So for girls out there, if you still haven’t found your guy; then now you can be your own man – in fashion at least. This collection is heavily centered on inspiration from men’s outerwear with structured blazers, tailored coats, and bomber jackets, to name a few, at the forefront. So with this trend the ladies can have the best of both worlds. 

Ethnic Origins

Tribal has a new look. Samuel & Kevin updates the beloved trend with this year’s must have staple – knitted sweaters! Easy to wear and comfortable, these are the main reasons why this trend has been adopted and given the Samuel & Kevin treatment. One of the main focuses of this trend is the new woven tribal details. Not only embroidered, but some sweaters and cardigans have a crochet effect in its construction. 

Ethnic for Samuel & Kevin doesn’t only mean prints. They also take bold color choices seen in tribal prints and use it as a highlight for key pieces, such as light jackets, hooded parkas, and cardigans. So if one isn’t a big fan of the key fall colors, then there’s always a popping color to exempt you from the rule.

For more information visit S&K on 

Facebook: www.facebook.com/samuelkevinph

Twitter: www.twitter.com/samuelkevinph

Instagram: www.instagramcom/samuelkevinph