Aiming to spark the artistic spirit among the Filipino youth, Res|Toe|Run, the country’s premier shoe store that has a unique concept of a “restaurant,” held the first-ever Music Kicks Feeture Film Competition which culminated last October 5 at the Trinoma Mall Activity Center.
The one-of-a-kind contest engaged students from all corners of the metro with an eye for art and a passion for fashionable kicks to let out their inner geniuses. With the undying legacy of MTV’s glory days in mind combined with their shoe sensibilities, these hallmarks served as the backbone to which they should base the framework of their stories – infusing all these to come up with a unique, riveting, and creative short film told from the perspective of one’s feet.
Using an official track provided by Res|Toe|Run, participants were tasked to create a three- to four-minute video highlighting any of the following shoe brands - DC, Fitflop, Kickers, Sanuk, Ellesse, Boxfresh, Shulong, Quicksilver, Roxy, Columbia, Lotto, Keen, Free Fish, Salvatos, KruZin, PeopleSwalk, Swims, Bedroom Athletics, Marie Claire, Swyt, Seavees, Desigual, Sledgers, Boxfresh, Tretorn, Supra, Sorel, Salomon and Flipsters - all of which falls under the store’s core categories of Res for comfortable casual footwear, Toe for toe flaunting flip-flops and sandals, and Run for active and athletic-inspired footwear.
Top colleges and universities such as the University of the Philippines, De La Salle University, Colegio de San Juan de Letran, De La Salle-College of St. Benilde, Southville International School and Colleges, Far Eastern University, Asia Pacific College, University of Santo Tomas, and Assumption College, each had their artistic ambassadors to represent their school. Without a doubt, the competition solicited a highly competitive spirit and rose up the level of performance and creativity as exceptional entries flowed freely.
During the event, Monster Radio’s DJ Alven and Ysa hosted the musical affair wherein attendees enjoyed different performances which fused three dance acts of Hip-hop, contemporary, and parkour as presented by the Halili Cruz School of Ballet, the UP Street Dance, and the Philippine Parkour/Free Running Association. Beatbox Acapella and the Nameless Heroes also performed their unique type of music during the event. After which, guests got to enjoy numerous side activities and booth displays that style aesthetes and artsy young ones surely enjoyed.
Res|Toe|Run’s Music Kicks Feeture Film Competition was presented in part by the Primer Group of Companies, Kickers, Sanuk, DC, Native, Boxfresh, Tretorn, Supra, Shulong, Fitflop, Columbia, and Roxy. The event was also co-presented by Ayala-Trinoma Mall and supported by Tokyo Tokyo. For more information, visit ResToeRun’s official Facebook fanpage at www.facebook.com/ResToeRunOfficial.
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